Behind the Camera
I founded Visual Insights in 2021. The idea for the company came with an intent to provide photography solutions to businesses big and small. Product photography, staff headshots, office and workplace photos — anything to help a business promote itself in the market.
Photography wasn't my first passion, but it became my first hobby. Home from college for the summer, I picked up my parents' point-and-shoot camera one day in 2010. I shot all day around my hometown of Ontonagon, Michigan. I had no idea what I was doing, but it was a blast.
It sparked an interest to self-learn photography. After picking up a DSLR later on, I was fully involved with learning and doing photography. During my studies as a journalism major at Central Michigan University, photography became another aspect of my work at the student newspaper Central Michigan Life. As one of the few "backpack" reporters — someone who writes stories and shoots photos of the assignment — I expanded my capabilities as a journalist. Photography enhanced my understanding of what storytelling is, and the ways a story can be experienced in a photo as it could if it were described in text.
My photography passion has taken me from a point-and-shoot to the sidelines of Lambeau Field, shooting images of Green Bay Packers games that have been disseminated around the world. Storytelling is my specialty.
At Visual Insights, I believe advertising is a form of storytelling.
Whether you're an accountant or a doctor, you sell an experience to the customer. It may be transactional, but it tells the story of your business. Telling stories is my specialty, and I'd be grateful to add to the story of your business.
Get ahold of me today and let's get to work on your story.